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Welcome! I'm Abigail — a creative director and designer with a heart for serving others through visual storytelling.
ABIGAIL DYER
I'm a creative art director and graphic designer with over a decade of experience shaping clear, cohesive, and intentional visuals across print and web. My work is rooted in strategy and storytelling, with a focus on bringing clarity and direction to brands and projects through leadership and artistic design.
the professional bio
I’m a wife, girl mom x2 👯, Nashville local, and a novice quilter who actually enjoys cold coffee and will never say no to tacos 🌮. I’m an introverted extrovert, an enneagram 3w4, and I almost always have at least three books dog-eared and in rotation. But the coolest thing about me is that I’m saved by God, who — despite my constant shortcomings — loves me anyway. ❤️
Created and led the art direction of award-winning website templates used by over 5,500 customers.
Successful Template Shop
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Mentored and coached designers 1:1, providing creative direction, systems thinking, and strategic feedback; invited speaker at four industry conferences on design, templates, and creative decision-making.
Educator For Designers
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Managed all employees, contractors, client relationships, timelines, scopes, and deliverables while maintaining a high-touch, referral-driven business model.
Creative + Art Director
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Scaled a design studio serving over 250 small business owners worldwide with custom brand, website design, and graphic design through print and digital mediums.
Self-Made Design Studio
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CASE STUDIES
Scope: Business Strategy / Branding / Website Design / Shop Development / Copywriting / Print Collateral / Email Marketing / Billboard Design / Signage / Print And Digital Design
rebecca rollins interiors —
About: RRI specializes in ground-up custom builds and full-home transformations, bringing a meticulous, detail-driven approach to every project. The goal was to re-brand the business to break into a higher market and open their own shop with home decor accents.
Approach: With a signature refined California aesthetic, her work blends natural materials, rich contrast, and layered textures to create interiors that feel both timeless and striking. I translated this into a visual direction that balances warmth and contrast, pairing clean, architectural typography with subtle organic details. Every element was chosen with intention to create a cohesive, elevated feel.
Results: Instant increase in clients. / Increased rates 68% in 3 months. / Six-figure shop launch. / Designed all 8,000 sq. ft. of Santa Clarita’s highest-sold home.
Scope: Print Design / Social Media Design / Email Marketing / Product Design / Signage / Ads / Billboards
ORNL FEDERAL CREDIT UNION —
About: ORNL Federal Credit Union is one of the largest credit unions in Tennessee and ranks among the top 100 nationwide. Following an outsourced rebrand, I supported the senior designer in executing and scaling the new identity across all touchpoints — from print and digital materials for 23 branch locations. I ensured consistency across the website, social media, and email marketing, while extending the brand to non-profit partnersand large-scale applications like signage and billboards to create a cohesive, recognizable experience.
Results: NCUF Awards x2 (March 2017) / Employee Representative at NCUF (March 2017) / Tennessee League Rising Star (January 2017) / CU Today: People’s Choice Credit Union (December 2016)
Scope: Business Strategy / Branding / Website Design / Messaging / Illustrations / Print Collateral / Email Marketing / Product Design / Signage
THE BROW BAR —
About: The Brow Bar is a luxerious cosmetic tattoo, small business franchise that struggled with high-end positioning and frequent industry copiers. The goal was to re-brand the business to feel feminine, modern, expensive, and approachable.
Approach: I intentionally leaned into a female-focused direction, using florals and a distinctly feminine color palette to create an immediate sense of alignment. The florals symbolize growth, while a modern, luxurious typeface is paired with custom, flowing accents that subtly echo the natural curves of the brow. To bring warmth and approachability to the brand, I incorporated organic details and hand-drawn illustrations, adding a personal, human touch.
Results: 58% increase of booked services within 3 weeks of launch. / New product (eyebrow serum) sold out 3x in 2 months. / Immediate increase in franchise inquiries. / Awarded “Best In Beauty” by EVENT Magazine.
Kind Words
Virtual Assistant
"Yet again I am blown away with what you just sent me. The attention to detail is unparalleled. You go above and beyond every time, but yet I'm still shocked...every time!"
Motherhood Content Creator
"You really know your stuff, and I really appreciate you taking the time to educate me on design, marketing, and SEO along the way. I didn't expect that in my package, but it's going to help me grow for years to come."
Photographer
"I've worked with a lot of designers before, but none are as well-rounded as Abigail. She's so creative and explains things so well. I actually feel like she cares about my business and it's not just a job for her. Really feel like I gained great design AND a friend."
Photographer
"Abigail is an exceptional designer with an eye for design. She somehow crawled in my brain and figured out the exact feelings I wanted for my brand. Everything she's done has been far beyond what I expected. She's worth every dollar and then some!"
Travel Advisor
"The thoughtfulness behind your design is incredible. I understand what designing with strategy and storytelling is now."
Brand And Website Designer
"Abigail is an industry leader who is admired by many – and rightfully so! She is a thoughtful mentor that listened, focused on my strengths, and really helped me scale my business to a new level. She keeps blessing me, and I'm so glad she's in my corner!"
